ORANGE BEER SALT
Packaging, Advertising, Illustration
Beer Salt is flavored salt used to dress the rim of longnecks or beer mugs. And in 2014, a new flavor hit the market. Now you can take your beer to new heights with freshly squeezed Orange Beer Salt. Adding citrus fruit and salt to a tasty adult beverage is a long-held Latino tradition. Twang is devoted to making that refreshing practice easier for domestic- and Mexican-import drinkers with our Lime, Lemon-Lime and Hot Lime flavored Beer Salts. Now, there's a new flavor aimed at a whole different kind of brew. This fresh flavor is ripe for the licking and its light, orange zest is the perfect addition to any full-bodied American lager or rich Belgian ale. So grab a Shocktop Wheat or Blue Moon and meet beer's new main squeeze.
RECOGNITION // American Advertising Awards, AIGA KC, HOW International Design Awards

CREATED IN COLLABORATION WITH WHISKEY DESIGN. PHOTOGRAPHY BY AUSTIN WALSH STUDIO.