MICHELADA BEER SALT
Packaging, Advertising
In celebration of Twang's 30 year anniversary, they introduced the most adventurous Beer Salt flavor yet. A unique blend of tomato, lime and chili combines the zesty flavors of a classic Michelada, bringing the taste of tradition to the rim of your beer. Whether you're enjoying a domestic lager or simply wanting to add a little spice to your favorite tequila, Michelada Especial is the perfect pairing for that extra punch. Inspired by the Latino heritage of the company, the launch campaign for the newest Beer Salt is as rich in cultural influences as it is flavor.
RECOGNITION // American Advertising Awards

CREATED IN COLLABORATION WITH WHISKEY DESIGN. PHOTOGRAPHY BY AUSTIN WALSH STUDIO.