Branding, Interactive, Environmental
Boulevard Brewing Co., the largest craft brewer in the Midwest, had an idea to create a one-of-a-kind street festival filled with all of their favorite things. And thus, Boulevardia was born. It is a country within a city. A non-flyover state. A land rich in beer, food music and beer. With over 45,000 visitors throughout the weekend, this event continues to break the city's record for the most beer sold on any given day. Enjoy the tour of a nation we built with our partners, Propaganda 3, O'Neil Events and the fine people at Boulevard Brewing Co.
RECOGNITION // American Advertising Awards, AIGA KC, HOW International Design Awards, PRINT Magazine
CREATED IN COLLABORATION WITH WHISKEY DESIGN. PHOTOGRAPHY BY AUSTIN WALSH STUDIO.